Scaling Global Content: Origins
The ASK:
One System for Every Market
Origins needed a way to produce hundreds of global assets across products, formats, and countries—without slowing down or losing consistency.
Our ANSWER:
WE CAN DO THAT
We created an approach that maximized editing efficiencies to meet the complex matrix of sizes, uses and country-specific adjustments for Estée Lauder’s Origins brand.
THE CHALLENGE +
We needed to create a plan that would allow us to work on various products simultaneously and create timelines that allowed us to stagger deliveries while meeting all deadlines.
OUR APPROACH +
We built a flexible production and post-production workflow that allowed multiple products to move forward at once while staggering deliveries and sharing assets in real time across teams.
END RESULT +
Faster turnaround, fewer bottlenecks, and a system that could scale — without sacrificing quality or brand consistency.
CONTENT CREATED
+ 30 spots
+ 262 versions
+ Tutorial videos
+ Sound effects and animation
+ Promotions tailored by country
+ Scalable assets across platforms
HOW WE DID IT
With a shared depository, we were able to work collaboratively in real time to share assets and final cuts.
We worked with the creative and production teams at Origins to gain insight into required lead time for each asset and cross-referencing that with complexity of the cuts. This approach allowed us to create efficiencies in staff, process and costs.
HOW WE DID
“Thank you so much! I know this hasn’t been easy, but what you have built is amazing and smart. We couldn’t have done it without you and the team!”