A DISTINCT POINT OF VIEW: 50 BLEU
The ASK:
YEAR-ROUND RELEVANCE
50 BLEU needed a brand launch that could break through with a fresh, culturally relevant point of view. The goal was to introduce the brand with a distinct personality while meeting consumers in the moments and spaces that shaped their social lives.
Our ANSWER:
WE CAN DO THAT
We delivered a cohesive, culture-driven launch that expanded 50 Bleu’s presence both online and offline.
THE CHALLENGE +
Develop a launch campaign that tied directly into cultural moments throughout the year—cutting through a category dominated by legacy brands and celebrity-backed newcomers.
OUR APPROACH +
We evaluated market opportunity, defined the target as “Social Mavericks,” and built a strategic and creative platform around meeting them where they already show up.
END RESULT +
A 360 campaign that spanned venues, events, sponsorships, social content, influencers, and advertising—blending lifestyle storytelling with a sharp, elevated tone that stood out in the vodka space.
CONTENT CREATED
+ Premium video production
+ Website redesign
+ Instagram social strategy
+ Print ads
+ OOH
+ Sponsorships/partnerships
+ Swag & merchandise
HOW WE DID IT
We established a clear identity, activated a community, and extended the brand’s reach through events, partnerships, and premium visual storytelling.
HOW WE DID
“Just wanted to say how smoothly everything came together. With all the moving parts and talent traveling between Sundance, the Oscars, and Art Basel Miami, it could have easily become complicated, but your team made it feel effortless.”